Lawrence School is a unique school, and with that comes unique challenges. They have a fantastic website filled with written testimonies from students and alumni, but one particular challenge they were looking to overcome was how to convey their mission and connect with an audience that struggles with language learning differences most specifically reading. Lawrence School was looking for a way to connect emotionally with prospective students and their parents, and for a way for some of their current students and faculty to communicate their thoughts and feelings about Lawrence. When we started this project we had no idea how fulfilling it would be for us as well.
We have so many people to thank for helping to make this project possible, but most of all we want to thank our clients. Without their support we wouldn’t be in a place to make charitable projects a part of Little Tree’s culture.
Are you or someone you know a part of a non-profit organization that could benefit from a unique photography or cinematography production? We are now accepting inquiries about participating in Little Tree Studios’ Little Giving Tree 2014 program. Contact us today at email@example.com for more information.
This production was filmed on the Nikon D800 and Nikon D4, equipment we had on-hand at the studio, but we were also lucky enough to be able to rent some fantastic lighting equipment from Midwest Photo Exchange. Especially useful to us was the Profoto ProDaylight HMI while we were filming our b-roll. Of course we weren’t able to halt Lawrence’s school day for filming so we had to be pretty mobile and flexible with our style of shooting. When we entered a classroom all we had to do was setup the HMI in a corner of the room and bounce it into the ceiling to create a nice and soft directional light to help fill in the shadows from the overhead fluorescents.
Combatting flat fluorescent lighting: the Profoto ProDaylight HMI was positioned beyond the left side of the frame in the back of the classroom to act as a soft hair light in this series of shots.
The Prophoto HMI at work.
1. Setting Up Lucy’s interview lighting. Not pictured is the Lowel Blender LED light we also rented from Midwest Photo Exchange for a warm hair light. 2. Our camera setup for our interviews. 3. We’re not too thrilled with the D800′s screen, so the SmallHD DP4 monitor is a great addition for video.
We’re so thrilled with how this year’s Little Giving Tree’s project turned out and we can’t wait to see what challenges and opportunities our 2014 project brings us. To find out how your non-profit can be selected to participate email us at firstname.lastname@example.org today. We’ll be accepting inquiries until January 31, 2014.